Amazon Looking To Cut Prices And Launch A High-Speed Database

Amazon is getting ready to host its annual AWS re:Invent tech conference next week in Las Vegas, with plans of talking to customers about its popular Amazon Web Services, the cloud computing that the online retailer provides. However, there is one product rumored to be announced at the event and that is a new, super-fast "in-memory" database, according to Merrill Lynch's Justin Post. According to Post, "Amazon may announce new database products like in-memory databases or higher performance database services like Aurora (MySQL)."

An in-memory database runs in your computer's memory instead of using computer storage. In addition to that, it is also capable of processing unspeakable amounts of data at nearly instantaneous speeds, according to the description from Oracle chairman Larry Ellison on Oracle's version of this very same product. the in-memory option is one of the key ways that Oracle is convincing its customers to upgrade to its latest database, Oracle 12c.

Another big name in this industry is SAP. SAP is trying to slowly wean its business software customers off of Oracle's database and onto its own in-memory alternative, known as Hana. SAP has wagered its entire company on the Hana database, according to SAP's chairman. In addition to that, Amazon already offers a plethora of ways to run in-memory databases on its cloud as well as a variety of its own databases.

Amazon has stated that it is working on more databases. In a job listing for a database developer the company said, "These are exciting times in our space - we are growing fast, but still at an early stage and working on ambitious new initiatives where an engineer at any level can have significant technical and business impact." Should Amazon introduce a new in-memory database, it won't be good news for either Oracle or SAP.

Databases are what an entire company's operations depend on. As a result, companies don't switch them out very often or very easily. However, database vendors are also known for some pretty wicked measures to get money out of their customers. As more and more businesses jump into cloud computing, a lot of them wouldn't mind finding less-expensive database alternatives. What are these less-expensive alternatives? Amazon.

Amazon is constantly cutting prices and, as of July, it has cut AWS prices 49 times and just announced another price cut for its storage service. Amazon is also due for even more cost cuts as rumors are circulating that the company will announce them at the AWS re:Invent tech conference.

This race to cut costs has generated a pretty catchy name: The Race to Zero. This means that, at some point, some cloud providers will cut prices so low that they will be giving them away for free. Google, earlier this year, actually went ahead and did that with its free Photo app and even threw in free unlimited storage too.

While Amazon delves deeper into database services and continues to cut costs along the way, enterprises may be very happy to give this new database a try.

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Apple's iPad Outsells HP's PCs in Q1 2012

It's no surprise that Apple is one of the top PC and technology makers in the world. What may be surprising is the fact that Apple has surpassed HP in computer unit sales and revenues for the first time ever, making the Cupertino giant the number one company. Apple can attribute a lot of this success to record sales of iPads and, instead of losing sales to low priced tablets, Apple said that it would continue to "innovate like crazy" in the tablet market.

The company reported quarterly sales of 15.4 million iPads and 5.2 million Macs, which gave Apple more than 20 million sales of dedicated computing devices. It was reported that HP's sales for the fourth quarter of 2011 were close to 14.7 million, with Lenovo and Dell selling 12.9 million and 11.6 million units, respectively. In addition to that, Apple's figures were twice that of those reported by Microsoft for the same quarter.

Tim Cook, the new CEO of Apple, was asked about the impact of lower-priced tablets in the market, like Amazon's Kindle Fire. Cook replied that he was happy with the iPad's sales and pointed out that sell-through had exceeded sell-in, which left the company with strained inventory levels around the world, contradicting the rumors that the Kindle Fire had dampened potential iPad sales. Cook also stated that Apple sees the iPad as a "huge opportunity for Apple over time" and that "there will come a day when the tablet market in units is larger than the PC market."

Tablets are indeed doing very well with almost every name in the tech world offering their own version of the iPad which pioneered the market. However, I don't think that tablets will ever fully replace computers or laptops. Physical keyboards and mouse controls are too ingrained in people and are also extremely necessary for a lot of computing tasks. Sure you can make keyboard docks and mouse attachments, but what's the point?

Cook also pointed out that the rapid growth of iPad sales was eating up the growth of generic PC sales but not hurting the Apple's own Mac sales. It seems that all of Apple's mobile tech gadgets draw in customers for the company's netbooks and desktop computers. Sales of both have been up, and over 1/5 of all Apple Mac sales were through the company's own retail stores.

Source: Apple Insider - Apple now largest computer maker, sold more iPads alone than HP sold PCs
Slash Gear - Apple sold more iPads than HP sold PCs in Q1 2012

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Amazon's Cloud Allowing Windows Server to Run Free

If you are wanting to run Windows Server via Amazon's Cloud Service for free, the time has come for your wish to be granted. That's right, enterprise companies now have the ability to run Microsoft's Windows Server for as many as 750 hours in Amazon's cloud completely free using the Amazon Web Services (AWS) Free Usage Tier according to a statement released by the website on Saturday.

This announcement will allow enterprise companies that already run applications on Windows Server to give Amazon's cloud service a test drive completely free of charge. Enterprise users will be able to select from a wide array of pre-configured Amazon Machine Images without Microsoft Windows Server 2008 R2. The Windows Server images run on a Micro instance (virtual sever) that includes 613 MB of memory as well as 32-bit or 64-bit support.

The Free Usage Tier was launched back in 2010 but has only recently become available with Linux. Enterprise companies now have the opportunity to run both operating systems simultaneously for as long as 750 hours per month for one year. After that, these companies will have to pay regular fees that start as low as $0.02 per hour for Linux and $0.03 per hour for Windows.

If a company exceeds its usage limits, additional fees will be incurred. For instance, if you have two different server instances active for 400 hours a piece for the entire month, you have gone over your monthly usage by 50 hours. The first 750 hours will still be free, but you will have to pay the standard price for the 50 hours extra you used. In addition to that, the tier also includes limited use of Amazon's load balancer, storage services and the SimpleDB database.

Source: Computer World - Windows Server now runs for free in Amazon's cloud

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